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As a leader in U.S. multicultural market research, GC GLOBAL is uniquely qualified to help both public and private sector clients access and understand this high profile, fast-growing segment:

  • We offer a reassuring blend not commonly found in this field—deep knowledge of the cultural issues, backed by "mainstream" research standards and techniques.
  • With 20 years of experience, we are adept in recommending the most effective, culturally-sensitive research methods
  • Our long history in this field has enabled us to build an enviable network of proven in-language service providers—recruiters, moderators, translators and fieldwork teams
  • We offer "one stop shop" coverage of all the main U.S. multicultural populations, utilizing in-house resources for all the Asian, Middle East and European populations, and partnering with like-minded specialists to cover Hispanic and African American audiences
  • We have a wealth of experience researching these populations in the following industries: financial services, healthcare, pharmaceuticals, consumer goods and services, non-profit organisations and government services and agencies"