intersecting highways


Our activity in this sector is focused primarily on U.S. multicultural populations. These represent an important component in the social fabric of the country, exerting both economic and cultural impact on American society.

Over the last decade we have worked with many U.S. government agencies and non-profit organizations, helping them in such areas as:

  • Understanding Asian families' culture, values and way of life in the U.S.
  • Determining the needs of under-privileged Asian groups
  • Probing the relationships and generational issues between immigrants and their U.S.-born children
  • Racial issues
  • Medical needs

Our strength in this sector is founded both on our ability to reach low-incidence target audiences through our experienced in-language fieldworkers, and on the relationships we have built with local ethnic communities.