Services

The table below provides a high-level summary of our comprehensive range of services. Don't hesitate to contact us for more information on any of our offerings.

Client Needs

  • Market evaluation
  • Usage and Attitudes
  • Opportunity assessment
  • Concept testing
  • Product development and testing
  • Brand image and positioning
  • Communications research
  • Campaign development
  • Packaging
  • Pricing
  • Performance tracking

Our Services

  • Consulting
  • Research design
  • Project management
  • Fieldwork
  • Data processing
  • Analysis
  • Management reports
  • Language services (translation, transcription)

Tools and Techniques

  • Individual depth interviews
  • Focus groups
  • Telephone surveys
  • Internet surveys
  • Mall intercepts
  • User panels
  • Perceptual mapping
  • Segmentation
  • Projective exercises
  • Conjoint analysis