country road


Our strength in this sector is founded on our work with leading multinational clients, for whom we regularly conduct complex, multi-market studies.

Over the years we have accumulated a wealth of experience in numerous therapeutic areas—cardiovascular disease, dermatology, infant health, nephology, oncology, virology, women's health, wound, ostomy and continence care.

Our studies cover the full spectrum of target audiences including patients, care providers (physicians and nurses), administrators, pharmacy directors, procurement managers and sales representatives.

We have successfully used a range of methodologies in researching these target groups in most of the key markets in North America, Europe and Asia—in-depth interviews, focus groups, in-home product trials, on-site usability tests, usage tracking diaries, telephone interviews.