Clients
We are well versed in the research needs of both new and established consumer brands and have provided consultative research for clients at multiple points in the brand-building cycle—concept testing, brand positioning, packaging, pricing, campaign development and testing, image, usage and attitudes analysis and performance tracking.
Our experience in this field enables us to identify and deploy the most appropriate tools and techniques for uncovering the key rational and emotional drivers behind brand preference.
In particular, we know what research methods will and wont work in different cultures, both globally and within the U.S.. Our extensive work among the multicultural populations in the U.S. makes us uniquely qualified to assist companies looking to tap into this growing segment of the market.