About Us
We are passionate about what we do — Engaging with our clients and helping them chart the road ahead for their brands, products and services. With GC GLOBAL, each and every aspect of a project is handled by a senior manager, highly experienced in multicultural research. By applying our rich blend of technical and practical know-how we always deliver actionable, insightful findings, on-time and on-budget.
Click on the headings below or scroll down for further details on the benefits of partnering with us.
- Guarantee of senior management involvement
- Our strategic, consultative approach
- Technical expertise
- Leaders in the field of U.S. Asian research
- Experts in global marketing research
- Flexible approach that delivers great value
- Our commitment to outstanding service
Guarantee of senior management involvement
Our flat, lean structure means that all client needs are handled by senior managers with many years experience. This ensures high quality standards and an agile, responsive service, free of the time-consuming red-tape sometimes found in multi-layered research companies.
Our strategic, consultative approach
We do not believe in formulaic solutions. Both in designing studies and analysing the results, we seek to uncover the strategic business issues behind the core information needs. Our value-adding capability is enhanced by the broad skills in our team, whose research expertise is enriched by senior management experience in client-side marketing and business strategy consulting.
Technical expertise
We are fully versed in the latest research tools and techniques. No matter what the budget or timing constraints, our technical expertise and market knowledge guarantee clients a customised research plan that is sound, reliable and well tested.
Leaders in the field of Asian American research
Our managers' involvement with Asian American research dates back to the early 1990s. As one of the first to address this high profile, growing market, our knowledge of Asian populations in the U.S. is second to none. Our professional native language recruiters, moderators, translators and fieldwork teams offer clients unrivalled access to and understanding of every sub-group in this fast growing population.
Experts in global marketing research
Our team has decades of experience in multi-country marketing research and international brand management. In each job, our managers bring a wealth of personal insight into the markets we cover and are highly adept at meeting the cross-cultural challenges of international projects in terms of design, implementation and interpretation of the results.
Flexible approach that delivers great value
We operate through a proven, hand-picked network of partners and associates who are familiar with our exacting standards. This has a dual benefit for clients. Firstly, they get to work with the most appropriate specialists for the needs of each job. In addition, our lower fixed costs allow us to offer competitive rates.
Our flexible approach makes us highly adept at finding practical solutions for the needs of clients with exacting budget or timing constraints.
Our commitment to outstanding service
We like to build long-term partnerships with our clients. One of the keys to this is our client service, where we are rigorous both in quality control and in keeping to agreed budgets and timing. Repeat business accounts for over 90% of our revenues.